报告展示的是中介平台 Appodeal 2023年4到6月在全球各国数十亿次广告展示的平均 eCPM。

Android - Banner

No.
 Country
 eCPM
1
 United States
 $0.75
2
 Canada
 $0.46
3
 Australia
 $0.46
4
 Switzerland
 $0.31
5
 Singapor
 $0.31
6
 Russia
 $0.3
7
 United Arab Emirates
 $0.29
8
 Japan
 $0.29
9
 Saudi Arabia
 $0.28
10
 United Kingdom
 $0.28
11
 Germany
 $0.27
12
 South Korea
 $0.27
13
 New Zealand
 $0.24
14
 South Africa
 $0.22
15
 Taiwan
 $0.22
16
 Mexico
 $0.21
17
 Brazil
 $0.21
18
 Republic of the Congo
 $0.25
19
 Puerto Rico
 $0.19
20
 Kuwait
 $0.19

Android - Interstitails

No.
 Country
 eCPM
1
 United States
 $14.78
2
 Australia
 $10.87
3
 South Korea
 $10.18
4
 Switzerland
 $9.52
5
 Canada
 $9.31
6
 New Zealand
 $8.88
7
 Denmark
 $8.30
8
 Taiwan
 $7.68
9
 Japan
 $7.65
10
 United Kingdom
 $6.34
11
 Norway
 $5.17
12
 Germany
 $5.04
13
 Sweden
 $4.8
14
 Singapore
 $4.45
15
 Austria
 $4.19
16
 United Arab Emirates
 $3.58
17
 Belgium
 $3.44
18
 Netherlands
 $3.33
19
 France
 $3.26
20
 Hong Kong
 $3.25

Android - Rewarded

No.
 Country
 eCPM
1
 United States
 $18.84
2
 South Korea
 $14.30
3
 Australia
 $10.57
4
 Taiwan
 $9.86
5
 Denmark
 $9.57
6
 Kuwait
 $9.55
7
 Japan
 $9.45
8
 Norway
 $7.4
9
 Canada
 $7.38
10
 Hong Kong
 $6.90
11
 United Kingdom
 $6.87
12
 Switzerland
 $6.84
13
 Germany
 $5.77
14
 United Arab Emirates
 $4.70
15
 France
 $4.37
16
 Austria
 $4.13
17
 Netherlands
 $3.66
18
 Finland
 $3.34
19
 Saudi Arabia
 $3.23
20
 Sweden
 $3.22

iOS - Banner

No.
 Country
 eCPM
1
 United States
 $0.37
2
 Russia
 $0.34
3
 Australia
 $0.29
4
 Canada
 $0.29
5
 Denmark
 $0.22
6
 United Arab Emirates
 $0.21
7
 Saudi Arabia
 $0.20
8
 South Korea
 $0.19
9
 Switzerland
 $0.19
10
 United Kingdom
 $0.18
11
 Japan
 $0.17
12
 Kuwait
 $0.17
13
 Chile
 $0.17
14
 Germany
 $0.16
15
 South Africa
 $0.16
16
 Singapore
 $0.16
17
 Taiwan
 $0.15
18
 Mexico
 $0.14
19
 Brazil
 $0.14
20
 Georgia
 $0.12

iOS - Interstitials

No.
 Country
 eCPM
1
 United States
 $14.34
2
 Australia
 $10.63
3
 Taiwan
 $10.29
4
 Switzerland
 $9.09
5
 South Korea
 $8.89
6
 Japan
 $8.64
7
 United Kingdom
 $8.40
8
 Canada
 $7.71
9
 Norway
 $7.27
10
 Saudi Arabia
 $7.24
11
 Germany
 $7.11
12
 Denmark
 $7.00
13
 Austria
 $6.61
14
 Sweden
 $6.58
15
 Kuwait
 $6.30
16
 United Arab Emirates
 $6.05
17
 Netherlands
 $5.63
18
 Hong Kong
 $5.41
19
 New Zealand
 $5.34
20
 Qatar
 $5.25

iOS - Rewarded

No.
 Country
 eCPM
1
 United States
 $18.58
2
 Taiwan
 $17.05
3
 South Korea
 $16.53
4
 Japan
 $14.62
5
 Hong Kong
 $12.02
6
 Saudi Arabia
 $11.81
7
 Australia
 $11.63
8
 United Arab Emirates
 $11.57
9
 Kuwait
 $11.54
10
 United Kingdom
 $10.35
11
 Switzerland
 $9.36
12
 Germany
 $9.30
13
 France
 $8.84
14
 Netherlands
 $8.13
15
 Canada
 $7.93
16
 Belgium
 $7.52
17
 Greece
 $6.99
18
 Sweden
 $6.81
19
 South Africa
 $6.41
20
 Italy
 $5.14

移动应用和游戏的激励视频广告 eCPM

**美国在 iOS 和 Android 平台上都保持着稳固的领先地位。**对于 iOS 激励广告，3 月开始 eCPM 为 $20.50 ，然后在 4 月和 5 月略有下降，分别跌至 $19.93 和 $17.53，最后在 6 月小幅回升至 $17.84。安卓端在美国呈现稳步上升趋势，从3月的 $18.40 逐月攀升，在6月达到 $19.21。
**亚洲仍然是一个强大的玩家，尤其是在 iOS 市场。**日本 3 月的 eCPM 为 $18.50，4 月和 5 月出现下滑，分别跌至 $16.93 和 $13.69 ，然后在 6 月回升至 $14.97。韩国也出现了类似的趋势，从 3 月 $18.74 开始，到 4 月下跌至 $15.88，5 月小幅回升至 $17.38 ，最终在6 月以 $ 17.12 结束。
德国 iOS 端的波动幅度小于亚洲国家，3 月的 eCPM 为 10.22 美元，几个月内略有下降，到6 月降到 $9.03。