App Store 搜索安装转化率
美、英、加、中，按产品类别展示。
美国
| Category |
App Units / Impressions |
Page Views / Impressions |
|---|---|---|
| Books |
6.6% |
6.1% |
| Business |
6.2% |
5.4% |
| Education |
4.3% |
4% |
| Entertainment |
7.5% |
5.3% |
| Finance |
10% |
7.1% |
| Food & Drink |
9.5% |
6.5% |
| Games |
2.6% |
3.3% |
| Health & Fitness |
6.5% |
5.4% |
| Lifestyle |
5.9% |
5.2% |
| Medical |
6.6% |
4.2% |
| Music |
3.2% |
3.1% |
| Navigation |
8.3% |
5.1% |
| News |
13.6% |
5.6% |
| Photo & Video |
5.1% |
5.5% |
| Productivity |
4.8% |
4.6% |
| Reference |
4.8% |
3.4% |
| Shopping |
8.6% |
3.2% |
| Social Networking |
4.5% |
3.3% |
| Sports |
6.5% |
5.1% |
| Stickers |
5.6% |
10.1% |
| Travel |
9.1% |
4.1% |
| Utilities |
6.9% |
5.5% |
| Weather |
3.3% |
2.6% |
安装/展示转化率
最大值：新闻类-13.6%
说明搜索新闻类 App 的用户，大多数从搜索结果页直接安装 App，而没有进入详情页。可以解释为用户搜索的是特定公司的特定 App。他们不需要比较多个竞品来做出选择。
最小值：游戏类-2.6%
说明这个类别的竞争激烈，用户在安装前会浏览产品详情页。
英国
| Category |
App Units / Impressions |
Page Views / Impressions |
|---|---|---|
| Business |
10.7% |
2.5% |
| Education |
3.5% |
3.0% |
| Entertainment |
10.4% |
5.1% |
| Finance |
9.8% |
7.7% |
| Food & Drink |
10.7% |
8.2% |
| Games |
3.0% |
4.5% |
| Health & Fitness |
9.1% |
8.6% |
| Lifestyle |
9.5% |
6.2% |
| Medical |
4.1% |
4.5% |
| Music |
5.9% |
5.8% |
| Navigation |
26.1% |
7.6% |
| Photo & Video |
16% |
7.5% |
| Productivity |
5.6% |
5.8% |
| Shopping |
12.6% |
3.2% |
| Social Networking |
7.2% |
4.9% |
| Sports |
4.3% |
4.1% |
| Travel |
15.7% |
3.8% |
| Utilities |
8.5% |
7.2% |
| Weather |
6.0% |
3.4% |
加拿大
| Category |
App Units / Impressions |
Page Views / Impressions |
|---|---|---|
| Business |
29.5% |
6.8% |
| Education |
2.9% |
2.3% |
| Entertainment |
14.2% |
7.1% |
| Finance |
13.9% |
6.8% |
| Food & Drink |
10.1% |
6.9% |
| Games |
3.1% |
4.7% |
| Health & Fitness |
9.7% |
10.5% |
| Lifestyle |
6.1% |
5.8% |
| News |
5.5% |
5.0% |
| Photo & Video |
16.2% |
9.7% |
| Productivity |
5.2% |
5.0% |
| Reference |
7.9% |
4.7% |
| Shopping |
13.2% |
3.5% |
| Social Networking |
6.5% |
2.8% |
| Sports |
7.4% |
4.5% |
| Travel |
3.1% |
1.5% |
| Utilities |
11.9% |
9.7% |
| Weather |
5.1% |
3.6% |
中国
| Category |
App Units / Impressions |
Page Views / Impressions |
|---|---|---|
| Business |
5.0% |
5.8% |
| Education |
8.2% |
5.8% |
| Entertainment |
10.9% |
10.9% |
| Food & Drink |
29.9% |
10.1% |
| Games |
3.7% |
7.3% |
| Health & Fitness |
4.8% |
5.1% |
| Lifestyle |
10.3% |
10.2% |
| Medical |
2.3% |
4.2% |
| Music |
5.7% |
4.2% |
| Navigation |
8.8% |
3.4% |
| Photo & Video |
10% |
8.2% |
| Productivity |
2.2% |
11.6% |
| Shopping |
13.8% |
6.9% |
| Travel |
16.2% |
6.1% |
| Utilities |
16.5% |
5.8% |
| Weather |
4.4% |
3.9% |